Dance Without Fear

Dance Without Fear is a social impact campaign I founded to combat sexual violence and harassment within Melbourne’s nightlife. Originally launched as a six-week initiative, it aimed to promote safer, more inclusive spaces for club-goers through design-led advocacy.Partnering with Uber for the “Safer Spaces Summer” campaign, Dance Without Fear amplified its reach across Melbourne’s nightlife venues and online communities. Drawing inspiration from the vibrant energy of 90s rave posters, I designed a visual identity that felt bold, empowering, and culturally resonant.I developed the logo, brand identity, and all supporting visuals, including social media content and digital assets that extended the campaign’s message across multiple platforms. The outcome was a cohesive visual system that engaged the nightlife community and helped spark important conversations around safety and accountability.The campaign’s visual storytelling led to partnerships with organizations such as She’s A Crowd and reinforced the power of design as a tool for social change.