Get Hydra

Get Hydra is a nutrition-tech and e-commerce brand that uses AI to create personalized supplement recommendations for customers. I was brought on as a freelance brand and visual designer to expand the brand identity across packaging, social media, and digital campaigns.While the logo and base identity were created externally, I conducted a color accessibility audit and refined the palette to ensure WCAG-compliant contrast combinations for both print and digital applications. I designed packaging layouts using customized dieline templates, developed a scalable visual content toolkit, and edited campaign photography to align with Get Hydra’s clean, science-driven aesthetic.I also designed the waitlist campaign landing page for Get Hydra’s launch, extending the brand’s minimal, confident look into a cohesive digital experience that built early recognition and trust.