The Make

The Make is a Melbourne-based fashion agency. As the company grew, its outdated website and visual identity no longer reflected the sophistication of the brand or the quality of its talent. I was brought on to redesign the logo and create a modern B2C marketing platform that would elevate brand recognition, strengthen visual storytelling, and drive new client inquiries.The original site suffered from confusing navigation, weak typographic hierarchy, and limited imagery, which made browsing cumbersome and uninspiring. The existing logo also lacked legibility and failed to capture the agency’s contemporary aesthetic. My goal was to craft a visually bold, editorial-style interface and refined brandmark that together highlight the agency’s creative work, simplify content discovery, and position The Make as a modern, forward-thinking leader in fashion representation.